Cuando nos encontramos con que la ametralladora manejable conocido como el Range Rover Sport SVR, pensé que podría haber sido una broma pesada contra eufemismo Inglés. A continuación, el Jaguar F-Type SVR-culo llegó primera vuelta de la esquina, y hoy Jaguar Land Rover abrió una instalación dedicada a su su departamento "SVO" de locura.
The Special Vehicle Operations (SVO) Technical Center (though they’d
spell it Centre I guess, but we won the war), is a 20,000 square meter
facility near Coventry, England employing 200 people. Starting today
they’ll be cranking out more high-performance SVR vehicles, stepping up
JLR’s vehicle personalization for well-funded clients, and servicing old
Jaguars and Land Rovers.
They will also be churning out branded accessories, which you probably don’t care about.
“In future, customers will be able to visit the Technical Center’s
Commissioning Suite by invitation, where they will explore the infinite
range of possibilities for creating and customizing their own Jaguar or
Land Rover vehicle. An SVO color-matching specialist will be on hand to
accurately match shades with any item of the customer’s choosing,” a press release
explains, which is very handy if you’ve got a thing for paint swatches
and/or matching your car to the color of your favorite underpants.
Basically, it sounds like they want to compete with Bentley and Rolls Royce by sucking up to rich clients just a little harder.
And why not? Land Rover has already had strong “customization” offerings with their Autobiography-spec Range Rover. Adding some pomp to the customer service department seems like a cheap way to sneak up a few rungs in prestige.
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