La de hoy ha sido una keynote de Apple directa al grano y con pocos datos corporativos. Tim Cook solo destacó un número: Apple ha vendido casi dos mil millones de dispositivos iOS desde el lanzamiento del iPhone en 2007. Luego puso el foco en dos grandes productos: el Apple Watch y el iPhone.
Apple Watch Series 4
- Tiene una pantalla un 30% más grande que el modelo anterior.
- Está disponible en dos tamaños de caja: 40 y 44 mm.
- Su altavoz suena un 50% más alto para que sea más fácil hacer llamadas o escuchar mensajes de audio.
- Tiene un nuevo chip S4 con procesador de doble núcleo que dobla la velocidad del modelo anterior sin reducir la batería.
- La batería sigue durando 18 horas (hay que cargarlo a diario).
- El modelo con LTE tiene mejor cobertura gracias a una nueva tapa trasera hecha de cerámica negra y cristal de zafiro.
- Su corona ha sido rediseñada para que la experiencia de hacer scroll sea más mecánica y realista gracias a un motor de vibración háptico.
- Su sistema operativo, watchOS 5, tiene una interfaz opcional que proporciona mucha más información en la esfera principal.
- El tamaño de la letra ha aumentado para resultar más legible.
- Analiza la frecuencia cardiaca de forma intermitente en segundo plan y es capaz de detectar los síntomas de una fibrilación auricular.
- Puede hacer un electrocardiograma con solo apoyar el dedo en la corona durante 30 segundos. El resultado puede almacenarse en PDF para consultar con el médico.
- Incorpora un nuevo acelerómetro capaz de reconocer una caída. Si detecta inmovilidad 60 segundos después de la caída, llama automáticamente a los servicios de emergencia y envía un mensaje a un contacto que elijas.
- Tiene un nuevo modo walkie-talkie para hablar con otros Apple Watch.
- Estará disponible el 21 de septiembre desde $400 en aluminio y acero inoxidable (este con un nuevo color oro). Será compatible con todas las pulseras anteriores y tendrá versiones de Nike+ y Hermes.
Puedes leer aquí nuestro artículo completo sobre el Apple Watch Series 4:
iPhone Xs y Xs Max
Tras el Apple Watch, Apple presentó tres teléfonos que mantienen el diseño del iPhone X pero incluyen varias novedades. En primer lugar, el iPhone Xs y el iPhone Xs Max. Esto es lo que tienes que saber:
- El iPhone Xs tiene una pantalla OLED de 5,8 pulgadas. Su batería dura media hora más que la del iPhone X de 2017.
- El iPhone Xs Max tiene una pantalla OLED de 6,5 pulgadas. Su batería dura una hora y media más que la del iPhone X de 2017.
- Por lo demás, ambos son idénticos.
- Tienen el primer chip de 7 nanómetros en un smartphone. Se llama A12 Bionic e incluye un motor de aprendizaje automático en tiempo real para mejorar funciones como el efecto desenfoque de la cámara.
- Su CPU es un 15% más rápida. Su GPU, un 50% más rápida.
- El sistema de reconocimiento facial Face ID es más rápido.
- Puede mostrar vídeo HDR (tanto Dolby Vision como HDR10).
- Su altavoz estéreo suena mejor que el de su predecesor.
- Está fabricado con acero y un vidrio más resistente a los arañazos y es sumergible durante media hora a 2 metros de profundidad (no solo en agua, también en café, Coca-Cola o cerveza).
- Sus cámaras tienen los mismos megapíxeles (12 atrás y 7 delante), pero mejoran sus sensores y lentes para captar más luz en fotos nocturnas.
- Su nuevo modo HDR inteligente es capaz de captar más detalles en fotos con muchos contrastes.
- Ahora se puede controlar la profundidad del desenfoque, también la cámara frontal.
- Además de una nano SIM convencional, se le puede añadir una eSIM virtual para usar dos números de teléfono a la vez.
- Estará disponible el 21 de septiembre desde $1000 en plata, oro y gris espacial (que es como Apple llama al gris oscuro casi negro).
Puedes leer aquí nuestro artículo completo sobre el iPhone Xs:
El tercer teléfono:
- Es un poco más barato.
- Tiene una pantalla LCD de 6,1 pulgadas, pero el mismo procesador Apple A12 Bionic con las mismas mejoras.
- También usa un vidrio más resistente (el mismo que el iPhone Xs), pero sus bordes no son de acero sino de aluminio 7000.
- También es sumergible, pero solo a 1 metro de profundidad.
- También tiene una nueva versión más rápida de Face ID.
- Tiene una sola cámara trasera, pero puede desenfocar el fondo con una técnica similar a la que usa Google en sus Pixel.
- Es el primer iPhone disponible en colores vivos desde el iPhone 5c de 2013. Vendrá en blanco, negro, azul, amarillo, coral y rojo.
- Estará disponible el 26 de octubre desde $750.
Puedes leer aquí nuestro artículo completo sobre el iPhone Xr:
HomePod en español
También hubo tiempo para otras novedades. El altavoz inteligente de Apple llegará por fin a España y México a partir del 26 de octubre. En España, en HomePod costará 349 euros. En México tendrá un precio de 8000 pesos. Con el lanzamiento llega también una importante actualización de software con nuevos idiomas (el español y el francés de Canadá) y algunas funciones nuevas (buscar por letras de canciones, poner varios temporizadores, realizar y recibir llamadas de teléfono, localizar tus otros dispositivos de Apple y usar Atajos de Siri).
Lanzamientos de software
Ninguno de estos productos sería lo que es sin su sistema operativo, y Apple tiene varias versiones nuevas en el horno que pronto estarán disponibles:
- iOS 12, watchOS 5 y tvOS se lanzará el 17 de septiembre.
- macOS Mojave llegará el 24 de septiembre.
Puedes conocer sus novedades aquí:
Cuánto cuestan los nuevos iPhones en Estados Unidos, México y España
Apple acaba de presentar tres nuevos teléfonos. Con su pantalla OLED y un nuevo procesador de 7 nm, el iPhone Xs es el sucesor natural del iPhone X, y viene acompañado de un hermano gemelo más grande llamado iPhone Xs Max. El iPhone Xr tiene el mismo procesador, pero viene con una pantalla LCD, una sola cámara trasera y un precio reducido. Aquí tienes sus precios.
iPhone Xs y Xs Max
El iPhone Xs y el iPhone Xs Max se podrán reservar a partir del viernes 14 de septiembre en la web de Apple, en sus distribuidores autorizados o en las principales operadoras. Llegarán a las tiendas el 21 de septiembre en más de 30 países, entre ellos Estados Unidos, México y España.
Los precios oficiales, libres y sin subvenciones quedarían así:
- iPhone Xs de 64 GB: 999 dólares / 24,499 pesos / 1159 euros.
- iPhone Xs de 256 GB: 1149 dólares / 28,199 pesos / 1329 euros.
- iPhone Xs de 512 GB: 1349 dólares / 32,999 pesos / 1559 euros.
- iPhone Xs Max de 64 GB: 1099 dólares / 26,999 pesos / 1259 euros.
- iPhone Xs Max de 256 GB: 1249 dólares / 30,699 pesos / 1429 euros.
- iPhone Xs Max de 512 GB: 1449 dólares / 35,499 pesos / 1659 euros.
Con un contrato de dos años, el iPhone Xs parte de los $49.91 al mes en AT&T, Sprint, T-Mobile o Verizon, y el iPhone Xs Max de los $54,08 al mes con las mismas operadoras, siempre que entregues tu iPhone antiguo.
Ambos teléfonos estarán disponibles en plata, gris espacial y oro.
iPhone Xr
El iPhone Xr se podrá reservar a partir del viernes 19 de octubre en la web de Apple, en sus distribuidores autorizados o en las principales operadoras. Llegará a las tiendas el 26 de octubre en más de 50 países, entre ellos Estados Unidos, México y España.
Los precios oficiales, libres y sin subvenciones quedarían así:
- iPhone Xr de 64 GB: 749 dólares / 18,499 pesos / 859 euros.
- iPhone Xr de 128 GB: 799 dólares / 19,699 pesos / 919 euros.
- iPhone Xr de 256 GB: 899 dólares / 22,199 pesos / 1029 euros.
Con un contrato de dos años, el iPhone Xr parte de $37,41 al mes en AT&T, Sprint, T-Mobile o Verizon, siempre que entregues tu iPhone antiguo.
El teléfono disponible en blanco, negro, azul, amarillo, coral y rojo.
Las mejores funciones de la cámara del iPhone Xs y XR no están en las lentes, sino en el procesador
La cámara del nuevo iPhone Xs sigue siendo una 12 megapíxeles, pero Apple ha añadido una plétora de funciones computacionales que la hacen mucho más interesante de lo que parece. A continuación os ofrecemos un repaso rápido de las más importantes y a lo que significan.
12 megapíxeles con un sensor más grande
Apple no ha detallado exactamente qué tamaño tiene su nuevo sensor en relación con el anterior, pero cualquier mejora en este sentido siempre es una buena noticia. Según la compañía, cada pixel tiene un tamaño de 1,4 micras. En este caso la cifra es mejor cuanto más alta, pero 1,4 es similar a anteriores modelos, así que habrá que esperar a ver los resultados. Ambas lentes cuentan con estabilización integrada, algo muy útil sobre todo en la telefoto.
Smart HDR
La cámara del nuevo iPhone profundiza en la fotografía computacional. La compañía asegura que el procesador A12 Con Neural Engine es capaz de realizar un trillón de operaciones simultáneas en el momento de tomar la foto. En la práctica, lo que el procesador hace es una versión muy avanzada del HDR. En lugar de una sola foto, toma 9 y analiza en tiempo real valores como la exposición, balance de blancos, enfoque, o reconocimiento de caras.
Después, el chip selecciona los valores óptimos para cada apartado y los combina en una sola foto. Es como el modo automático de las cámaras, pero en esteroides.
Apple no es pródiga en detalles técnicos, pero si lo que nos han enseñado en las fotos de muestra de la keynote es cierto, no solo es capaz de congelar el movimiento de los objetos en la imagen, sino de lograr una iluminación increíblemente natural en el proceso. Las funciones dependen del procesador, no de la cámara, así que están disponibles tanto en el iPhone XS y XS Max como en el iPhone XR.
Bokeh con control de profundidad
En buena ley, Apple no ha inventado nada nuevo aquí. El desenfoque ajustable del fondo es algo que ya vimos en el Galaxy Note 8, por citar solo un ejemplo. Apple ha tardado mucho en introducir esta función, pero parece bastante bien integrada. Al igual que en el Galaxy, se activa con el modo retrato y se puede ajustar después de haber tomado la foto.
The phones were launched in a spectacular event held at the Steve Jobs Theatre in Cupertino in California.
As expected, Apple released a magnificent iPhone trio along with different iGadgets including the iWatch series 4, home pod etc.
The announced names were the same as they were mentioned in the rumours: iPhone XS and iPhone XS Max. The name of the third model has also been revealed now and it is called iPhone XR. The majestic iPhone X – the anniversary phone, was unveiled last year. The announcement of another model to be released a year later instantly earned the hype. All through the year, the iPhone fans spent their time waiting and anticipating for the new models. The internet was loaded with the leaks and rumours. Since the launch event has happened yesterday, and now we are aware of all upgrades and releases, let’s see what the yesterday’s event held for us!
Autumn is the season where all the trees shed their leaves to welcome the new ones. Nature changes its green hues to orange. Where this month has customary cosy sweaters and pumpkin spice lattes, this year holds much more!
This year, we’re getting three new iPhones!!!
This year, we’re getting three new iPhones!!!
The phones were launched in a spectacular event held at the Steve Jobs Theatre in Cupertino in California.As expected, Apple released a magnificent iPhone trio along with different iGadgets including the iWatch series 4, home pod etc.
The announced names were the same as they were mentioned in the rumours: iPhone XS and iPhone XS Max. The name of the third model has also been revealed now and it is called iPhone XR. The majestic iPhone X – the anniversary phone, was unveiled last year. The announcement of another model to be released a year later instantly earned the hype. All through the year, the iPhone fans spent their time waiting and anticipating for the new models. The internet was loaded with the leaks and rumours. Since the launch event has happened yesterday, and now we are aware of all upgrades and releases, let’s see what the yesterday’s event held for us!
iPhone XS and iPhone XS Max:
Apple’s posh and lavish invention: iPhone X got an upgrade. And it has been revealed in two forms. One has a 5.8-inch screen with a £999 price tag and the other is with the larger screen of 6.5 inches tagged at £1,099. Obviously, iPhone XS is one with the smaller screen and larger screen is furnished on iPhone XS Max.
The Plus models of iPhone series were always larger than the previous version, same is with the iPhone Max. Apple has changed its custom of naming its upgraded versions with Plus, instead, it has now used Max. As iPhone Max has the similar body but is larger than all of the previous Plus models.
The Plus models of iPhone series were always larger than the previous version, same is with the iPhone Max. Apple has changed its custom of naming its upgraded versions with Plus, instead, it has now used Max. As iPhone Max has the similar body but is larger than all of the previous Plus models.
Design:
It seems like the removal of home button and bezels with the replacement of Face ID with Touch ID fingerprint scanner has become a tradition of Apple mobile phones. An all-screen design gives you a large, beautiful canvas for everything you love to do.
Security:
The most sophisticated technologies in any smartphone: True Depth camera and Neural Engine, they both work together to recognize you even if you put on a hat, grow a beard, or wear glasses. Making it easy for you to access the Face ID and make your phone secure at the same time.
Display:
Apple has again opted for OLED to furnish the panels of its newbies: iPhone XS and iPhone XS Max. The 5.8 inch OLED panels in iPhone XS allow for an HDR display with the industry’s best colour accuracy, true blacks, remarkable brightness and contrast. They’re the sharpest displays, with the highest pixel density, on any Apple device. You will be able to experience the wide colour gamut with system-wide colour management. And iPhone XS Max makes it massive, with a screen that measures 6.5 inches, the largest display ever set by Apple on an iPhone.
Water Resistance:
The royal upgrades of iPhone X: iPhone XS and iPhone XS Max will make you experience a whole new level of water resistance. The most durable glass in a smartphone, sealed and precision-fitted with the surgical-grade stainless steel band, helps create a more water-resistant enclosure — up to 2 meters for 30 minutes. iPhone XS even resists spills from coffee, tea, soda, and more.
Sound and Vision:
Apple confirmed that the prime newbies support the HDR10 and wider stereo sound. Wider stereo playback makes it all sound great. And your HDR10 will provide you with a 60 per cent greater dynamic range.
The True Tone feature will amaze you even more because this six-channel light sensor subtly adjusts the white balance onscreen to match the colour temperature of the light around you. So images on the display look as natural as on a printed page and are easier on your eyes.
The True Tone feature will amaze you even more because this six-channel light sensor subtly adjusts the white balance onscreen to match the colour temperature of the light around you. So images on the display look as natural as on a printed page and are easier on your eyes.
Camera:
An innovative 12-megapixel dual-camera system integrates the ISP, the Neural Engine, and advanced algorithms that will teleport you to the new dimension of the creative possibilities to help you capture incredible photos. The Smart HDR brings more highlight and shadow detail to your photos. The bokeh effect that de-focusses the background, has been advanced providing you with the all-new Depth Control that will let you adjust the depth of field after you capture any portrait. The sensors integrated into the camera of iPhone XS and iPhone XS Max features the deeper and larger pixels. And as a result, you get improved image with low-light details.
Processor:
The A12 Bionic chip, with the next-generation Neural Engine, allows the royal kins to deliver you an incredible performance. It uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more.
The iPhone XR:
Apple planned a surprise for us in its launch event. A surprise that would make every other fan happy, especially those who cannot afford the high-end premium models. But, a year’s wait was enough to anticipate this surprise. Though we were already expecting the third smartphone from Apple, still this news made everyone super happy and excited.
Worth and Display:
The low-end iPhone was named iPhone XR which is priced at £749.
This lavish smartphone comes with a 6.1-inch screen that features the bright LCD, unlike its group mates who are furnished with OLED panels. Using the innovative engineering, Apple was allowed to stretch the display of its low-end model, iPhone XR, into the corners. The result produced an all-screen design which is by far Apple’s largest LCD ever in an iPhone that still fits comfortably in your hand.
This lavish smartphone comes with a 6.1-inch screen that features the bright LCD, unlike its group mates who are furnished with OLED panels. Using the innovative engineering, Apple was allowed to stretch the display of its low-end model, iPhone XR, into the corners. The result produced an all-screen design which is by far Apple’s largest LCD ever in an iPhone that still fits comfortably in your hand.
Colour gamut:
The colour schemes offered for this model has a good variety. It comes in white, black, blue, coral and red. So yeah, you have got plenty of options here!
Design:
As per the new tradition, this model is also lacking the home button along with the bezels letting you activate your iPhone by swiping up.
Haptics:
iPhone XR does not support the 3D touch feature which has been introduced in iPhone 6S back in 2015. Removing the 3D touch feature, Apple added some haptic feedback, so the screen vibrates a bit in response to touch.
Camera:
Unlike its sisters, the device has only one camera instead of the dual camera system. But this single camera is of 12 megapixels and has the wide angle lens. iPhone XR is furnished with the True Depth camera that will allow its users to provide its captured portraits with bokeh effect: making the background blur.
Processor:
The processing power and intelligence of the A12 Bionic placed inside the iPhone XR provides it with incredible capability. As the chip was also designed with efficiency in mind so, when you put all that power into play, you still get great battery life. For instance, the 3D and graphics-intensive gameplay. It makes the performance faster and more fluid. iPhone has never been this much fun.
Memoji:
With the collaboration of the A12 Bionic and True Depth feature, the camera is capable to detect and course through more than 50 facial muscles to make Memoji that move and react exactly like you. But in emoji form obviously!
Resistance:
The iPhone XR is capable to resist water and dust. The iPhone XR is furnished with the most durable front glass that could ever be placed on a mobile phone. It is sealed and precision-fitted with the aerospace‑grade aluminium band. This helps in creating an enclosure that is water resistant up to 1 meter for 30 minutes. iPhone XR even resists spills from coffee, tea, soda, and more just like iPhone XS and iPhone XS Max.
Apple Watch Series 4
At the launch event, Apple also flaunted another device. A year-old smartwatch was upgraded. The upgraded Apple Watch series 4 now has a 30 per cent larger edge to edge display. The iWatch series 4 has sleekly curved corners with a thinner body than its previous version. Apple promises that the series 4 iWatch has a more reliable and well-built reception and it is also two times faster than the iWatch series 3. All hail to the new and advanced processor installed in the Apple watch series 4.
The digital crown: The Dial, is placed on the side. It is now featuring the haptic feedback that allows you to feel the vibrations. In the previous version, iWatch series 3, it was only available on the screen whereas now you can get the vibrating feels from the dial as well.
It can also send the data to an emergency contact. The latest wearable of Apple now possesses an integrated EKG or ECG (Electrocardiography) sensor that records the activity of your heart which in conclusion helps you to diagnose the heart disease and other cardiac conditions.
The digital crown: The Dial, is placed on the side. It is now featuring the haptic feedback that allows you to feel the vibrations. In the previous version, iWatch series 3, it was only available on the screen whereas now you can get the vibrating feels from the dial as well.
It can also send the data to an emergency contact. The latest wearable of Apple now possesses an integrated EKG or ECG (Electrocardiography) sensor that records the activity of your heart which in conclusion helps you to diagnose the heart disease and other cardiac conditions.
The Apple Watch Series 4 has two kinds of models and they have a worth starting from £399 to £799.
Mac Book Pro:
Spiderman’s uncle once advised him that “With great power comes great responsibility.” Apple got influenced by this quote and changed it a bit whilst inventing its new Mac Book Pro. It says “With great power comes great capability.”
MacBook Pro elevates the notebook to a whole new level of performance and portability. Just follow your ideas, as whatever you will think, Mac Book Pro will take you there with the help of its high-performance processors, memory, advanced graphics, blazing‑fast storage, and more.
The pricing of Mac Book Pro starts from £1,249 to £2,699, based according to the size and storage you ought to buy.
So, the wait is over! All the iDevices are official now and are available in the market. And we are sure that you are eager to buy one of these. So, what’s stopping you? Your old phone, right? You can sell it at a recycling portal and get some additional cash for your new iPhone.
Apple also suggested its users to use recycling programs for their old phones. Recycling programs are a common thing in the UK that will buy your old device at a handsome price and if it’s in good condition, they will reuse it or else, they will recycle it, if it’s not usable. SellTheMobile is one of the best recycling portals that functions in the UK.
MacBook Pro elevates the notebook to a whole new level of performance and portability. Just follow your ideas, as whatever you will think, Mac Book Pro will take you there with the help of its high-performance processors, memory, advanced graphics, blazing‑fast storage, and more.
The pricing of Mac Book Pro starts from £1,249 to £2,699, based according to the size and storage you ought to buy.
So, the wait is over! All the iDevices are official now and are available in the market. And we are sure that you are eager to buy one of these. So, what’s stopping you? Your old phone, right? You can sell it at a recycling portal and get some additional cash for your new iPhone.
Apple also suggested its users to use recycling programs for their old phones. Recycling programs are a common thing in the UK that will buy your old device at a handsome price and if it’s in good condition, they will reuse it or else, they will recycle it, if it’s not usable. SellTheMobile is one of the best recycling portals that functions in the UK.
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